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27
Holiday Décor Tips to Make Your Home Feel Festive
Our real estate agents love every season in Chicago, but there's something truly special about the holidays. From the festive lights that illuminate the Magnificent Mile to the city's official Christmas tree in Millenium Park, there's always a lot to experience around Chicagoland this time of year.
If you want to bring some of that holiday cheer into your home, here's how to deck the halls in your Chicago home this December.
- Up Your Candle Game
'Tis the season to illuminate your home with candlelight. The warm glow of candles provides a warm holiday atmosphere, especially for family dinners. Choose some lively ornamental candle holders to pair with candles in holiday colors. If you're concerned about open flames, choose a battery-powered candle — many of them are al...
22
Minimalist Home Decor Tips for Every Room
Minimalist home decor is more than a trend — it's a method of simplifying your space and creating a clean, serene environment for your home. Like the Konmari Method that took the world by storm, minimalist decorating can also be a jumping-off point for self-improvement and more conscious consumption. If you're interested in bringing minimalist design into your space, here are a few tips to help you get started.
Choose a neutral color palette
Shades of white are what first come to mind when envisioning a minimalist color palette, but clean, white decor is not always the most realistic color for every lifestyle — especially one that comes with children and four-legged friends. I...
21
Upgrading Your Home's Lighting Before Winter
Daylight savings time has come and gone, and we're officially in the darkest season of the year.
Don't get us wrong. Our real estate agents love winter in Chicagoland, but we could all use a little more illumination this time of year. These tips for improving your home's lighting will help you live in a brighter, cheerier space just in time for the holidays.
Let In More Natural Light
Natural light is more important than ever during the season when there isn't as much of it to go around. Depending on your home's layout, you could take advantage of sunlight from every angle, but the south-facing portions of your home tend to get the most light. Use lighter curtains for privacy, but keep thick drapes open as much as possible during daylight hours. You could als...
14
Best Insulation Tips to Prepare Your Chicagoland Home for Winter
As the chilly winds blow across Chicagoland, our real estate agents can see the writing on the wall: winter is coming. As much as we enjoy frosty mornings and the promise of snowy days ahead, we also want to ensure you stay cozy and warm in your Chicago home this season.
It starts with making sure you're well-insulated. These simple DIY insulation tips are easy, fast and affordable. Best of all, they'll keep you warm this winter and help shave a few dollars off your utility bills.
- Put Weather Stripping Around Doors and Windows
Drafty windows and doors are among the leading sources of heat loss in an average home. Luckily, gaps and cracks are easy to find around window and door frames and just as easy to fix. Finding them is often as simple as using your bare hands to detect incoming d...
31
Our Brand Transformation : We're Breaking Out of the Box.
We're thrilled to announce that after nearly 40 years, we have a new look. Our new brand identity is part of our 170th anniversary celebration — we're paying homage to our past while looking ahead to the future.
"Throughout our 169-year history, Baird & Warner has always been about reinvention and reinvestment with the goal of transforming the brokerage for the future while staying committed to our values," says Steve Baird, president and CEO.
With that in mind, every element of the new brand is closely tied to our history, our community and the brokerage we hope to be for the next 170 years.
Our palette shifted from black to Deep Lake blue, a nod to Lake Michigan and a reference to our deep history. Amber Wheat elevates the previous yellow color and symbolizes our resilience, culture of empowerment, and — of course — our strong Midwest values.
We visited the archives to revive a classic brand element and give it a modern update, taking our 1855 founding date to design a unique, modern icon. Using the Baird & Warner initials, we created two more patterns that harken to prestigious heritage brands.
Combined with aspirational, lifestyle photography and a custom-designed typeface (named BW Bow Tie after the iconic fashion accessory of the late John W. Baird), the look evokes a sophisticated, elevated identity.
"Today's agents, buyers and sellers are more sophisticated than ever, so the changes we have made both externally and internally represent our dedication to meet them where they are in the marketplace and reinforce Baird & Warner's position as a sophisticated lifestyle brand."
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